In 2016, DEWmocracy Philippines took place. In 2014, LiveWire and Pitch Black were released in The Philippines. After a long steady battle between the two Dew flavors, LiveWire lost to Pitch Black in a live announcement on November 1st, 2013, and was discontinued shortly afterward. The promotion pitted LiveWire against Pitch Black to determine the next permanent Dew flavor in a national voting session for fans to vote on their favorite of the two flavors. In 2013, DEWmocracy Singapore took place. In 2017, LiveWire was renamed to Voltage, although it remains the same orange flavor and bears no resemblance to the Voltage found in all other countries released in.Īs of October 2021, this flavor is not listed on Etika Holdings' website, indicating that the flavor is very probable to be discontinued in the country. Despite this, all three flavors remain available. LiveWire and Pitch Black lost to Blue Shock. After a long steady battle between the three Dew flavors. This promotion held an opportunity for LiveWire and Pitch Black with newcomer Blue Shock to be the next permanent Dew flavor in a national voting session for fans to vote on their favorite flavor. In 2013, LiveWire was released in Malaysia alongside Pitch Black. While the other two flavors have since discontinued, LiveWire remains available in the country as of 2022. LiveWire was introduced in New Zealand in 2011, alongside Pitch Black and Electro Shock. However, there isn't much known about this release other than it was released in cans. Much like Code Red's Iraq limited-time release from 2004/2005, LiveWire was released roughly the same time when Code Red was released. It started to show up in late February 2023 in 24 ounce single cans. On October 3rd 2022, it was announced at NACS that there was going to be a LiveWire inspired permanent addition to the Hard Mountain Dew line. Variants 2023 Hard Variant Main article: Hard LiveWire As a result, both of these flavors are more elusive to find than other permanent flavors. For reasons unknown, LiveWire, like White Out, became limited and unavailable in many areas in the United States. Since LiveWire's second year remained pretty successful, PepsiCo decided to re-release LiveWire in 2005 for a limited time one last time before making it a permanent flavor for the line-up of Mountain Dew flavors.Īfter LiveWire's 2005 limited-time run, it succeeded PepsiCo's expectations and became a permanent flavor. PepsiCo took note of it and decided to re-release it for the following year.Īfter its first successful year on the market of the United States for a limited time in Summer 2003, PepsiCo decided to re-release LiveWire for another limited time in Summer 2004, which proved to be another successful run for the flavor. When LiveWire was first released for a limited time in the United States, its introduction alone increased overall Mountain Dew sales by 10% in its first year. It was officially released to stores in the Summer of 2003 throughout stores nationwide in the United States for a limited time in various sizes: 20-ounce bottles, 2-liter bottles, 12-packs, 24-packs, 8-ounce cans, and 12-ounce cans. In international countries, its catchphrase is " DEW with a Blast of Orange Flavour." History 2003 limited-time releaseĪfter the successful release of Code Red in May 2001, PepsiCo was inspired by this introduction, eventually creating multiple other flavors such as LiveWire in the Summer of 2003. Its prototype tagline was "Ignited with Orange Flavor.", while its first release in 2003 had a tagline that read "Orange Ignited. Its current tagline, used since 2021, is " DEW Sparked with Artificial Orange Flavor." Its previous tagline, used from 2017 until 2021, was " DEW Sparked with Natural & Artificial Orange Flavor." From 2004 until 2017, its tagline was " DEW Sparked with Orange. was released at Applebee's under the name Mountain Dew Orange.LiveWire is an Orange flavor of Mountain Dew and has an orange look, having a comparable tasting flavor and color to that of Kickstart (Energizing Orange Citrus). The flavors available in the Pepsi Fusion machine were Lemon, Lime, Grape, Orange, Cherry, Strawberry, Raspberry, and Wild Berry, for a total of eight flavor shots. PepsiCo then conducted a test market release in 2010 in various restaurants for a short period of time. A year after, PepsiCo quickly responded with an equivalent touchscreen soda fountain called the Pepsi Fusion, designed to compete with Coca-Cola's Freestyle machine. In 2009, Coca-Cola released a touchscreen soda fountain called the Coca-Cola Freestyle. History (2010) Pepsi Fusion test market release It is similar in flavor and color (both orange) to two other orange Mountain Dew flavors, LiveWire and Game Fuel (Charged Orange Storm). Mountain Dew Orange is (as its name suggests) a Orange flavor of Mountain Dew, and is orange in color. 2.1 (2010) Pepsi Fusion test market release.
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